Digital Strategy, Planning & Execution Manager

About the role

The Digital Strategy, Planning & Execution Manager will lead the creation and delivery of integrated digital marketing programmes that drive brand growth and measurable business results across multiple channels and markets. You will combine strategic planning, media management, conversion optimisation and data‑driven decision‑making to maximise ROI and customer acquisition.

Key responsibilities

• Develop and execute holistic digital strategies aligned with client objectives and market opportunities.
• Manage media planning, programmatic buying and paid social campaigns (Google Ads, Meta Ads) to optimise performance.
• Analyse data using GA4, Looker Studio and SEO insights to inform budget allocation and optimisation.
• Collaborate with cross‑functional teams to ensure seamless integration of e‑commerce and performance marketing tactics.
• Maintain and grow client relationships through insight‑led recommendations and regular performance reporting.

Required profile

• 7+ years of experience in digital marketing, performance, growth or e‑commerce.
• Proven track record of leading digital strategy for regional or global brands.
• Strong client and stakeholder management capabilities.
• Ability to translate data into actionable business recommendations.

Required skills

• Google Ads
• Meta Ads
• Programmatic advertising platforms
• Google Analytics 4 (GA4)
• Looker Studio
• Search Engine Optimization (SEO)

What we offer

• Access to WPP’s AI‑driven media operating unit and global partnership network.
• Opportunities for professional growth within a creative transformation company.
• Supportive culture that values collaboration, trust and continuous development.