Senior Brand Designer for Krak

About the role

We are looking for a Senior Brand Designer to lead the visual identity and creative direction of Krak, our money‑app platform. You will be the standard‑setter for all brand touch‑points, ensuring Krak feels cohesive and compelling across every channel.

Key responsibilities

• Lead brand refreshes and evolve Krak’s visual identity end‑to‑end.
• Maintain brand consistency across website, product launches, lifecycle emails, paid acquisition, organic social, app‑store assets and events.
• Apply 3D modeling and motion design to create product visuals, animations and dynamic brand experiences.
• Leverage AI‑assisted design tools for rapid concepting and production, collaborating with video or advanced animation creators when needed.
• Develop and expand Krak’s illustration style, building a reusable library for product and marketing use.
• Build scalable design systems, including Figma component libraries, marketing templates and localization‑ready layouts.
• Create variable and auto‑generated asset systems, modular campaign kits and creative automation workflows for multi‑format export and localization at scale.

Required profile

• 5+ years of brand design experience in a fast‑paced fintech environment or top‑tier design agency.
• Proven ability to collaborate across multiple teams on diverse projects.
• Strong, detail‑oriented portfolio demonstrating strategic thinking and provocative creativity.
• Expertise in typography, color, layout and composition.
• Natural storyteller capable of presenting work, rationalising decisions and communicating concepts.

Required skills

• 3D modeling
• Motion design and animation
• AI‑assisted design tools
• Illustration
• Figma (component libraries, design systems)
• Asset automation and variable asset creation
• Programmatic copy and image swapping
• Multi‑format export and localization workflows