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4 anos de experiencia

Competencias

Strategic Planning Market Analysis Stakeholder Management Sales Leadership Product Development Negotiation KPI Management Cross‑Functional Collaboration Budget Management Team Mentoring eCommerce Strategy Omnichannel Integration Tech Stack Implementation Performance Marketing Project Management

Experiencia

Director of Business Development

IFIN (Islamic Finance) & Mobile Outfitters

2025-06 -

Developed and executed business development strategies to expand market presence for both IFIN and Mobile Outfitters. Conducted comprehensive market research to identify new opportunities and competitive trends. Built and maintained relationships with partners, clients and industry influencers, driving revenue growth. Led sales initiatives, set targets and guided the sales team to exceed goals. Collaborated with product teams to align offerings with market needs, negotiated contracts, and established KPIs to monitor performance. Managed budgets, mentored team members and coordinated cross‑functional efforts with marketing, finance and operations.

Head of eCommerce

Puma Egypt & Fitsole

2023-04 - 2025-05

Defined the overall eCommerce vision and strategy, leading a multidisciplinary team of operations, customer care, performance marketing, developers and designers. Managed the eCommerce budget and resource allocation, designing processes for omnichannel and unified commerce experiences. Oversaw the implementation of the tech stack, integrating POS, payment gateways and AI solutions. Drove online revenue growth, improved customer experience and maximized profitability through performance optimization, feature development and third‑party integrations.

Idiomas

Arabic

fluent

English