Channel Marketing Manager

About the role

Geotab, a global leader in IoT and connected transportation, is looking for a Channel Marketing Manager to own the lifecycle marketing strategy for its major market partners. You will work closely with Marketing and Sales leadership to drive joint go‑to‑market plans that support sell‑in and sell‑through targets.

Key responsibilities

• Collaborate with Marketing and Sales leaders to set business targets and deliver monthly, quarterly and annual performance reports.
• Serve as the primary contact for partner relationships, developing joint channel marketing plans.
• Design and execute joint marketing strategies across the full mix – merchandising, sales tools, training, media, digital, events, etc.
• Build and nurture marketing relationships to increase partner mindshare for both ATL and BTL initiatives.
• Leverage data‑driven insights to scale campaigns and channel programs.
• Communicate channel needs internally to influence decision‑making.
• Create required marketing assets that promote joint offerings.
• Manage annual budgets and track key metrics.

Required profile

• Proven experience in channel or partner marketing, preferably in technology or IoT sectors.
• Strong analytical mindset with the ability to use data to drive decisions.
• Excellent communication and stakeholder‑management skills.
• Ability to work cross‑functionally in a fast‑paced, ever‑changing environment.
• Experience managing budgets and reporting on marketing performance.

Required skills

• Marketing strategy development
• Go‑to‑market planning
• Data analysis for campaign optimization
• Budget management
• Partner relationship management

What we offer

• Opportunities to innovate within a leading IoT company.
• Competitive benefits and a fun, inclusive culture.
• Career growth in a fast‑growing global organization.