Consumer Services Marketing Account Director

About the role

You will manage a portfolio of 4–6 consumer‑services accounts such as home services, education, financial services, hospitality, or insurance. The focus is on lead quality, cost‑per‑lead, and conversion metrics rather than clicks or impressions. You will work closely with client sales teams to define what constitutes a high‑quality lead and translate that into targeting and creative strategies.

Key responsibilities

• Employ AI technologies to enhance and optimize business processes.
• Utilize Power Digital’s Nova ecosystem to inform strategy and measurement.
• Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
• Collaborate directly with client sales or operations teams to understand lead quality criteria and embed them into targeting and creative plans.
• Own senior client relationships, guiding strategy and delivering results focused on lead‑to‑close rates and cost per acquired customer.

Required profile

• Advanced proficiency in spoken and written English.
• Proven experience managing consumer‑services or lead‑generation accounts.
• Strong analytical mindset to identify audience or measurement constraints.
• Ability to translate client sales feedback into actionable marketing tactics.

Required skills