Modern Channel Manager

About the role

The Modern Channel Manager will define and lead Bayer’s commercial strategy for modern retail channels, positioning the company as the preferred partner for business partners. This role drives both Sell‑In and Sell‑Out plans, ensuring strong customer relationships, market presence, and achievement of sales and financial targets.

Key responsibilities

• Design and implement the Modern Channel commercial strategy by identifying unmet shopper needs and market opportunities.
• Develop, coordinate and execute annual Sell‑Out plans in alignment with Marketing, Trade Marketing and shopper insights.
• Lead the Sell‑In plan for assigned customers, managing product presence, gross and net sales, investments, returns and accounts receivable.
• Manage resources allocated to the channel (P&I and G2N) to maximise financial results and profitability.
• Conduct sales analysis, planning and forecasting using Business Intelligence data to meet Sell‑In and Sell‑Out objectives.
• Oversee distributors and third‑party sales forces to achieve distribution, inventory, visibility, pricing and out‑of‑stock goals.
• Co‑lead distribution and channel development strategies with direct customers and channel managers.
• Continuously review the business model and market dynamics to sustain market‑share growth.

Required profile

• Proven experience in commercial or channel management, with accountability for sales, investments and financial indicators.
• Strong analytical capability to interpret BI data and drive forecasting and planning.
• Demonstrated ability to build and maintain high‑performing teams and develop direct and indirect reports.
• Excellent stakeholder management skills across Trade Marketing, Marketing, distributors and sales forces.

Required skills

• Proficiency with Business Intelligence tools for sales analysis and forecasting.