Remote Google Ads Specialist

About the role

A performance-driven digital marketing agency, specializing in Google Ads, paid social and conversion optimization, is hiring a fully remote Google Ads Specialist. The role plans, executes and optimizes paid search campaigns that drive qualified traffic, generate leads and maximize return on ad spend. Candidates should have 2-3+ years of hands-on experience and be able to manage campaigns independently.

Key responsibilities

• Plan, launch, manage and optimize Google Ads campaigns across Search, Display, Shopping and Performance Max
• Conduct keyword research, competitor analysis and audience targeting
• Monitor performance and optimize bids, budgets, ad copy and targeting to improve ROI and ROAS
• Manage budgets while meeting KPIs
• Set up, monitor and troubleshoot conversion tracking with Google Tag Manager and GA4
• Run A/B tests on creatives, landing pages and campaign strategies
• Analyze data, write performance reports and recommend improvements
• Reduce cost per acquisition and improve lead quality
• Work with marketing, creative and sales teams and stay up to date on platform changes and PPC best practices

Required profile

• 2-3+ years of hands-on experience managing Google Ads campaigns, preferably for agencies, eCommerce brands or lead generation businesses
• Proven experience with Google Search campaigns
• Experience managing advertising budgets and working toward measurable targets
• Excellent written and spoken English; strong organization and attention to detail
• Experience with international clients or agencies is a plus

Required skills

• Google Ads campaign structures, bidding strategies, keyword match types and negative keywords
• Google Analytics 4 (GA4) and Google Tag Manager
• PPC metrics such as CTR, CPC, CPA, conversion rate and ROAS
• Familiarity with Performance Max, Display, Shopping or YouTube Ads is an advantage
• Google Ads certifications are advantageous but not mandatory

What we offer

• Fully remote role with a flexible work environment
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders