Sales Manager - Traditional Trade

About the role

P&G is hiring a full-time Sales Manager for its Traditional Trade Channel, based in Trujillo and responsible for Trujillo and Chimbote. The role manages the distributor relationship and guides its sales force to meet sales targets and drive growth across P&G product categories, combining data analysis, strategic planning and field execution. It involves influencing and collaborating with the distributor's sales team rather than managing P&G employees directly.

Key responsibilities

• Build strong working relationships with the distributor and its sales teams, aligning on targets, priorities and execution plans.
• Translate business objectives and market opportunities into practical sales plans.
• Analyze sales performance with field data, identify gaps and recommend corrective actions.
• Conduct regular field visits with sellers to understand market dynamics and assess execution.
• Coach the distributor's sales force, provide training and build credibility through channel knowledge.
• Track action plans and adjust strategies based on performance, seller feedback and market conditions.
• Listen to the sales team's ideas and implement improvements that address local business needs.

Required profile

• Bachelor's degree; a business or marketing specialization is a plus.
• Sales experience in traditional trade and consumer goods, with knowledge of distributor operations and field sales.
• Ability to base yourself in Trujillo, visit the field regularly and travel to Chimbote about once or twice a month.
• Strong written and spoken Spanish; English is a nice-to-have.

Required skills

• Traditional trade expertise and understanding of channel dynamics.
• Analytical skills and practical Excel proficiency (formulas and lookup functions).
• Strategic planning, problem solving and hands-on execution.
• Communication, relationship building and influence without direct reporting authority.
• Nice to have: familiarity with Salesforce, Tableau or similar tools, advanced Excel, data visualization and strong English.

What we offer

• Ownership of meaningful commercial priorities from day one.
• Continuous coaching, formal training and mentorship.
• Career development through challenging assignments.
• A competitive salary and benefits program.