SEO and Paid Ads Specialist

About the role

We are looking for a results‑driven SEO & Paid Ads Specialist to lead performance‑focused marketing campaigns for a fully remote US‑based team. The ideal candidate will combine deep SEO expertise with hands‑on experience managing paid media across Meta, Google, LinkedIn and TikTok, while crafting copy that resonates with American audiences.

Key responsibilities

• Plan, launch and optimise paid advertising campaigns on Meta, Google Ads, LinkedIn and TikTok for multiple client accounts.
• Develop and execute end‑to‑end on‑page and off‑page SEO strategies to improve organic rankings and traffic.
• Track, analyse and report campaign performance and ROI, providing actionable insights to clients.
• Write high‑converting ad copy, landing page copy and strategic content tailored to US cultural nuances.
• Apply Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) techniques to enhance search visibility.
• Conduct continuous A/B testing on creatives, audiences, keywords and messaging.

Required profile

• 5+ years of hands‑on SEO strategy implementation and paid media management.
• Proven success managing campaigns on Meta, Google, LinkedIn and TikTok.
• Strong analytical mindset with ability to translate data into insights.
• Excellent written English with solid grasp of US grammar, culture and tone.
• Experience in a US digital marketing agency environment is a plus.

Required skills

• SEO (on‑page and off‑page)
• Meta Ads
• Google Ads
• LinkedIn Ads
• TikTok Ads
• Generative Engine Optimization (GEO)
• Artificial Intelligence Optimization (AIO)
• A/B testing

What we offer

• Fully remote work with flexible hours aligned to US Mountain Time.
• Competitive monthly salary (USD 1,600‑2,200).
• 2 weeks PTO plus 11 flexible paid holidays.
• Opportunity to work with a supportive, skill‑focused team.