Web & SEO Specialist – Build & Optimize Law Firm Site

About the role

We are looking for a creative, results‑driven Web & SEO Specialist to take a new law‑firm website from approved design mockups to a high‑performance, conversion‑focused launch. You will own the entire web and search function, continuously improving the site to generate qualified cases.

Key responsibilities

• Transform design mockups into a fast, fully responsive website and manage it end‑to‑end after launch.
• Build and maintain practice‑area, location, and blog pages within the CMS.
• Improve UX, page speed, accessibility, security, and bug‑free performance.
• Own site architecture, internal linking, crawlability, XML sitemaps, redirects, and Core Web Vitals optimization.
• Implement structured data and legal schema (LegalService, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research focused on case‑driving terms and local NYC locations.
• Optimize on‑page content while maintaining E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations, and location pages for map‑pack visibility.
• Support link‑building and digital‑PR initiatives to increase domain authority.
• Run CRO experiments on intake forms, click‑to‑call, and live chat.
• Own GA4, Google Search Console, lead/call tracking, and rank tracking to shape growth roadmaps.

Required profile

• 3+ years experience at the intersection of web design/build and SEO (agency or in‑house).
• Proven track record designing fast, conversion‑focused sites on Webflow or WordPress.
• Strong knowledge of technical, on‑page, and local SEO with measurable ranking improvements.
• Highly organized, able to manage full web launches independently.
• Excellent written and verbal communication skills.

Required skills

• Webflow
• WordPress
• GA4 (Google Analytics 4)
• Google Search Console
• Structured data implementation
• XML sitemaps & Core Web Vitals optimization
• Google Business Profile management
• CRO testing tools