Email Marketing Specialist

About the role

We are looking for an Email Marketing Specialist to drive growth for GetWidestep’s comfort‑focused footwear line. You will design, implement and optimise high‑impact email campaigns that increase sales and strengthen customer loyalty.

Key responsibilities

• Build and optimise automated email flows (welcome series, post‑purchase, win‑back, browse and cart abandonment).
• Create and execute weekly and seasonal email campaigns, managing the calendar and copy.
• Segment the subscriber list based on behaviour, purchase history and engagement.
• Set up, run and analyse A/B tests to improve open, click‑through and conversion rates.
• Monitor deliverability, maintain list hygiene and ensure compliance with spam regulations.
• Track performance metrics (open rate, CTR, revenue per email) and produce post‑campaign analyses.

Required profile

• Fluent Spanish and conversational English.
• Proven experience with e‑commerce email integration, preferably Shopify.
• Strong understanding of direct‑response copywriting, urgency tactics and promotional structures.

Required skills

• Klaviyo (flows, segments, campaigns, analytics).
• HTML and CSS for email customization.
• A/B testing setup and analysis.
• Shopify email integration and product feed management.
• Email analytics and deliverability management.

What we offer

• USD 800 per month base salary plus bonuses up to 50 % of base.
• Full‑time remote position based in Peru.
• Opportunity to shape the email strategy for a growing footwear brand.