Marketing Manager – Pharmaceutical

About the role

The Marketing Manager leads brand strategy and portfolio marketing execution across assigned therapeutic areas, bridging product-level management and business unit strategy. The role translates market and customer insights into go-to-market plans, coordinates cross-functional execution in public and private channels, and steers P&L, forecasting and launch readiness for priority brands. It sits between the Product Manager and the Business Unit Director.

Key responsibilities

• Build and own short- and mid-term brand strategies and integrated marketing plans, turning customer, market and competitor insights into value propositions, segmentation, channel mix and omnichannel journeys.
• Shape go-to-market models across private and public channels, adapting to market access, reimbursement and policy dynamics.
• Guide product managers through launch readiness plans and lifecycle strategies such as positioning refresh, access pull-through and evidence needs.
• Own the brand P&L: set targets, manage spend and lead demand and financial forecasting with Finance and Supply.
• Influence cross-functional teams (Access, Policy, Medical, Commercial, Regulatory, Legal, Finance) and work with Market Access and Policy on tendering, reimbursement and formulary issues.
• Monitor markets, competitors and risks, and oversee approvals, sponsorships and activity reviews with Legal, Compliance and Regulatory.
• Coach Product Managers and Marketing analysts, and represent Marketing in Business Unit forums.

Required profile

• Bachelor's degree in Marketing, Business, Economics, Engineering, Pharmacy, Medicine or a related field; postgraduate or MBA preferred.
• Fluent English (essential).
• 5-7 years of progressive experience in pharmaceutical marketing, including at least 3 years as Product Manager.
• Therapeutic area experience in Oncology, Immunology, Cardio, Vaccines or Rare Diseases highly valued; multinational experience preferred.
• Proven track record in P&L management, forecasting and integrated marketing plans, and experience leading cross-functional teams and contributing to launches.

Required skills

• Office tools (Excel, PowerPoint) and market audits (IQVIA).
• Solid understanding of market access and policy environments, including tendering and reimbursement.
• Preferred: brand management, market research, segmentation, omnichannel marketing and product launches.