Social Media & Content Manager

About the role

We are seeking a talented and proactive Social Media & Content Manager to manage and grow the online presence of a personal injury law firm and the personal brand of their lead attorney. The role involves creating engaging short‑form video content, drafting copy, and maintaining audience interaction for a U.S. audience.

Key responsibilities

• Edit raw video footage into polished Reels, TikToks, Shorts, and feed videos.
• Curate and draft engaging copy tailored to personal and professional audiences.
• Schedule and post content consistently across Facebook, LinkedIn, Instagram, YouTube, and TikTok.
• Manage cross‑platform distribution for both the firm’s official pages and the lead attorney’s personal accounts.
• Monitor comments and messages to conduct light engagement and foster audience connection.
• Maintain top‑of‑mind awareness for the attorney’s personal network and professional audience.
• Adapt messaging to feel natural, authentic, and culturally relevant to a U.S. audience.
• Collaborate closely with the lead attorney to turn raw photos, personal updates, and firm insights into high‑performing social posts.

Required profile

• 2–3+ years of hands‑on experience managing social media accounts and video production for U.S.-based companies.
• Proficiency with modern video editing software (e.g., CapCut, Premiere Pro, Canva) specializing in short‑form video optimization.
• In‑depth understanding of publishing dynamics across Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Experience in marketing for law firms or other competitive, high‑intent local services is preferred.
• Excellent written and verbal communication skills in English.
• Proactive, self‑directed worker capable of identifying technical risks and recommending solutions independently.

Required skills

• CapCut
• Premiere Pro
• Canva
• Facebook
• LinkedIn
• Instagram
• YouTube
• TikTok