Social Media Creative Producer

About the role

We are seeking a highly creative, performance‑driven Social Media Creative Producer to lead the production of video assets for both paid and organic channels. Reporting directly to the CEO, you will shape creative strategy, produce short‑form videos, and use data to optimise campaigns that drive lead generation and business growth.

Key responsibilities

• Produce 100–150 paid‑social video variations each week for Meta advertising campaigns.
• Edit and assemble video creatives using hooks, main content, and CTAs to support split‑testing initiatives.
• Create 7–10 organic social‑media videos weekly for company channels.
• Research competitors, industry trends, and top‑performing ad creatives.
• Develop new creative concepts, messaging angles, and content strategies.
• Maintain organized creative asset libraries with consistent naming conventions.
• Collaborate directly with the CEO to align production with company goals.
• Analyze performance metrics and provide recommendations to improve conversion and lead generation.
• Support organic growth initiatives focused on audience expansion and email capture.
• Mentor TikTok interns and junior content creators.
• Contribute to scaling the creative function and team processes.
• Stay current with AI tools that enhance production efficiency and quality.

Required profile

• Fluent English communication (minimum C1 level).
• Strong attention to detail and a proactive, innovative mindset.
• Results‑oriented, data‑driven approach.
• Ability to thrive in a fast‑paced environment and manage high‑volume output.
• Experience guiding interns or junior creators.

Required skills

• Advanced video editing with CapCut, Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro.
• Deep knowledge of Meta/Facebook paid‑social creative best practices.
• Proven experience creating short‑form video for TikTok, Instagram Reels, and Facebook.
• Understanding of creative split‑testing methodologies and performance optimisation.
• Experience organising large creative asset libraries.
• Familiarity with AI‑powered creative and video production tools.
• Ability to analyse performance data and translate insights into creative improvements.