B2B Marketing & Operations Manager

About the role

ELSA is seeking a B2B Marketing & Operations Manager to help build and run the marketing engine that drives its enterprise business. This hybrid role blends marketing operations, AI‑enabled workflows, demand generation, and pipeline marketing across multiple international markets.

Key responsibilities

• Design, implement, and continuously improve the infrastructure, processes, and workflows behind B2B marketing.
• Own end‑to‑end campaigns, including landing page creation, email nurture sequences, and launch execution.
• Develop and refine lead scoring logic and AI‑enabled automation to accelerate marketing efficiency.
• Analyze funnel performance, identify optimization opportunities, and iterate on tactics.
• Experiment with new AI and automation approaches to enhance execution and business outcomes.
• Collaborate with cross‑functional teams to scale the enterprise B2B business in Southeast Asia and other regions.

Required profile

• Comfortable moving between strategy, systems, data, and hands‑on execution.
• Curious about AI and automation and able to apply them to marketing processes.
• Experience scaling B2B enterprise marketing initiatives across multiple markets.
• Strong analytical mindset with a willingness to test, experiment, and iterate.

Required skills