Director of Marketing – B2B SaaS (Remote)

About the role

We are seeking a Director of Marketing to lead the end‑to‑end marketing function for a fast‑growing B2B SaaS company. Reporting directly to the CEO, you will own demand‑generation strategy, drive inbound pipeline, and shape the brand’s positioning across multiple channels.

Key responsibilities

• Design and execute demand‑generation programs across content, email, social, and paid media.
• Grow and optimize LinkedIn as the primary inbound acquisition channel.
• Oversee newsletter, podcast, blog, YouTube, review‑platform, and other content initiatives.
• Manage event sponsorships, community engagement, and partnership‑focused programs.
• Lead website messaging, conversion‑rate optimization, and landing‑page development.
• Collaborate with the Product Marketer on messaging, positioning, customer stories, and sales enablement.
• Track and report marketing performance metrics tied to pipeline creation and revenue growth.

Required profile

• 5+ years of B2B SaaS marketing experience.
• At least 2 years leading or owning a marketing function.
• Proven track record in demand generation and revenue impact.
• Comfortable being accountable for revenue targets and business outcomes.
• Experience in partnership ecosystems or channel programs is a strong plus.

Required skills