Marketing Analyst

About the role

Darwin AI builds artificial intelligence solutions that help businesses make smarter, faster and more impactful decisions. It is looking for a Marketing Analyst in Lima who will turn data into insights that drive growth, analyzing marketing performance, uncovering trends and providing recommendations that shape strategy. The role works closely with Marketing, Sales and Product teams to optimize campaigns, refine targeting and support go-to-market initiatives.

Key responsibilities

• Analyze marketing data to track performance and identify opportunities
• Measure and optimize campaigns across digital channels
• Create dashboards and reports to share insights with the team
• Conduct market research, customer segmentation and competitor analysis
• Provide data-driven recommendations to improve ROI

Required profile

• Bachelor's degree in Marketing, Business, Analytics or a related field
• 2+ years of experience in a marketing or data analysis role
• Excellent communication and presentation skills

Required skills

• Strong analytical skills
• Proficiency in reporting tools such as Google Analytics and Tableau
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce a plus)

What we offer

• Language classes in English, Portuguese and Spanish
• A complimentary OpenAI premium license for personal or professional use
• 25 days per year of paid vacation and holidays
• Soft hybrid work: three days a month in the co-working offices, the rest of the time working remotely