Marketing Specialist – TikTok & Instagram (Lima)

About the role

We are seeking a Marketing Specialist to own and grow Naran’s TikTok and Instagram presence in Lima. Naran is a motorcycle rent‑to‑own platform that supports gig delivery drivers across several countries. This hands‑on role works directly with the CMO and local managers, giving you real ownership from day one.

Key responsibilities

• Develop and execute a content strategy for TikTok and Instagram tailored to the local market.
• Brief, manage, and quality‑control a local video production team.
• Maintain a content calendar, plan, publish, and iterate based on performance data.
• Handle community management by responding to comments and engaging with the driver audience.
• Support offline marketing activities, including coordinating print materials, OOH placements, and occasional on‑ground activations.
• Provide weekly performance reports to the CMO, highlighting key metrics and insights.

Required profile

• Minimum 2 years of experience in social media, content marketing, or digital marketing.
• Strong intuition for TikTok formats, trends, and what resonates with a working‑class audience.
• English – conversational level or higher.
• Spanish – full professional proficiency.
• Organised, proactive, and comfortable working in a fast‑moving startup environment.

Required skills

• TikTok
• Instagram