Senior Director, RGM Competitive Pricing Strategy – LATAM

About the role

The Senior Director will shape top‑line revenue growth and margin expansion across Latin America by scaling Revenue Growth Management (RGM) solutions, guiding pricing and promotional strategies, and translating complex data into actionable business insights.

Key responsibilities

• Lead the development and execution of RGM and competitive pricing strategies for the LATAM region.
• Scale pricing and promotion solutions across multiple countries, ensuring alignment with strategic intent.
• Generate and present actionable insights from sales data, market trends, and shopper behavior.
• Collaborate with Marketing, Category, Human Insights, and local bottling teams to orchestrate system adoption.
• Communicate strategy and performance metrics to senior leaders and regional stakeholders.

Required profile

• 15+ years of commercial experience with a focus on commercial strategy, RGM, and franchise leadership.
• Proven ability to manage enterprise systems from development through deployment.
• Strong strategic thinking, forward‑looking vision, and influence at senior levels.
• Excellent analytical mindset with a data‑driven approach to decision making.

Required skills

• Data analytics and big‑data capability leadership.
• Enterprise system development and deployment.
• Commercial channel strategy and execution.
• Revenue Growth Management (RGM) methodology.