Social Media Lead for Crypto Trading Platform

About the role

We’re seeking a chronically online Social Media Lead to drive Kraken Pro’s social channels. The role demands sharp content‑creation skills, an analytical mindset and a self‑starter attitude to amplify a world‑class crypto trading product.

Key responsibilities

• Craft scroll‑stopping, platform‑native content for X, Telegram and other channels to maximize reach.
• Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly produce timely, on‑brand posts.
• Actively engage with the Kraken Pro community – reply, quote, poll, meme and foster meaningful conversation.
• Run an always‑on content calendar: create, route for approvals, schedule, publish and monitor performance.
• Translate product and ecosystem news into clear, compelling narratives.
• Track growth and performance metrics, iterating based on insights and experiments.
• Partner with Legal and Communications to ensure compliant, accurate messaging across regions and platforms.

Required profile

• 3+ years of experience in social media or content, preferably in fintech, crypto or trading.
• Ability to move quickly under pressure while thinking long‑term.
• High AI competency to multiply impact and keep up with demand.
• Versatile creator comfortable with copy, memes, short‑form video, charts and threads.
• Good judgment on when to post and when to hold back.
• Strong writing, editing and communication skills.
• Creative and detail‑oriented, able to produce visually appealing content using design tools or by briefing designers.

Required skills

• Figma
• CapCut
• AI tools