Retail Marketing Strategist (Amazon & Retail Display)

About the role

Power Digital is seeking a Retail Marketing Strategist to lead the execution, performance and growth of Amazon and retail display advertising campaigns for a portfolio of clients. The role combines strategic thinking with hands‑on campaign management, ensuring that advertising efforts align with each client’s broader business objectives.

Key responsibilities

• Own end‑to‑end management of Amazon DSP and retail display campaigns across diverse industries, including daily optimisations and strategic adjustments.
• Analyse performance data from the Amazon DSP console, generate actionable insights and develop optimisation plans.
• Collaborate with account leadership to shape media‑mix strategy and integrate display tactics with other channels.
• Produce regular performance reports, communicate findings and recommendations to clients.
• Conduct audience research, craft ad copy and oversee routine campaign execution, sometimes supported by a specialist.

Required profile

• Advanced proficiency in spoken and written English.
• Self‑starter with the ability to work autonomously and manage multiple client accounts.
• Strong analytical mindset and ability to translate data into strategic recommendations.

Required skills

• Experience with Amazon DSP platform for display advertising.