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Manager, Surgical Product/Brand Marketing – Downstream

Alcon · Lima

🇬🇧 English

Job description

About the role

Alcon is seeking a Manager to lead downstream marketing for its surgical product portfolio. You will shape product and brand strategies, drive promotional activities, and ensure profitable market performance across the region.

Key responsibilities

  • Define and align product strategy with local management and global marketing teams.
  • Develop brand strategy, promotional campaigns, and tactical plans within allocated budgets.
  • Implement and execute central and regional marketing initiatives, including events and professional education.
  • Conduct market research, gather customer insights, and identify growth opportunities.
  • Monitor product performance, manage brand budgets, forecasts, and expense controls.
  • Lead cross‑functional brand teams and coordinate with product development throughout the product lifecycle.
  • Create promotional activities that comply with internal SOPs and Code of Conduct.

Required profile

  • Proven experience in product or brand marketing within the medical or surgical device sector.
  • Strong analytical mindset with ability to translate market data into actionable strategies.
  • Leadership skills to guide and motivate cross‑functional teams.
  • Excellent communication and stakeholder management abilities.

Required skills

    What we offer

    • Opportunity to work for a global leader in eye health.
    • Inclusive culture that supports career growth.
    • Access to innovative products and resources.

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    Published 3 months ago

    46 views · 0 interested

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    Alcon

    Lima