Digital Marketing & Content Specialist - LATAM (Remote)

About the role

NILO® is seeking a proactive Digital Marketing & Content Specialist to drive influencer and paid media initiatives across the LATAM region. Working remotely, you will collaborate with the Brand Designer to shape social media strategies that boost brand awareness, engagement, and e‑commerce performance for our fast‑growing beverage brand.

Key responsibilities

• Identify, research, and engage influencers aligned with the brand across various niches.
• Negotiate and manage influencer collaborations, including paid campaigns and barter deals.
• Create, launch, and optimize Meta (Instagram & Facebook) and TikTok ad campaigns.
• Monitor performance metrics, adjust targeting, creatives, and budgets to improve reach and conversions.
• Partner with the Brand Designer to plan and organize monthly social media content calendars.
• Produce briefs, captions, and creative direction for reels, TikToks, and other trending formats.
• Deliver bi‑weekly and monthly performance reports with actionable insights.

Required profile

• Minimum 3 years of experience in influencer marketing, paid media, or digital marketing.
• Proven track record managing Meta Ads and/or TikTok Ads campaigns.
• Strong understanding of Instagram, TikTok, and current social media trends.
• Excellent communication, negotiation, and independent remote‑working skills.
• Intermediate to advanced English proficiency.

Required skills

• Meta Ads Manager
• TikTok Ads platform