Marketing Analyst – Branding & Performance
Yape · Lima
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About the Role
Join Yape, the leading digital ecosystem in Peru with over 20 million users, and play a pivotal role in shaping the future of our brand. As a Marketing Analyst specializing in Branding & Performance, you will bridge the gap between data-driven insights and creative excellence to drive long-term brand equity and short-term impact.
Main Missions
- Transform business data, campaign performance, and social media metrics into actionable strategic insights.
- Guide creative and marketing teams to ensure all brand initiatives are intentional, consistent, and measurable.
- Monitor and analyze key performance indicators (KPIs) across all branding and performance campaigns.
- Develop comprehensive dashboards and executive reports to track brand health and campaign effectiveness.
- Collaborate closely with creative departments to maintain brand coherence across all touchpoints.
- Evaluate the dual impact of marketing efforts: brand awareness and conversion efficiency.
Profile Required
- Proven experience in marketing analytics, specifically focusing on the intersection of brand building and performance marketing.
- Strong analytical mindset with the ability to translate complex data sets into clear strategic recommendations.
- Excellent collaborative skills to work effectively with both creative and technical teams.
- Detail-oriented professional with a passion for brand consistency and storytelling.
Required Skills
- Data Analysis & Interpretation
- Brand Strategy & Management
- Performance Marketing Tracking
- KPI Dashboard Creation
- Cross-functional Collaboration
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Yape
Lima
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