Marketing Analyst – Branding & Performance

About the Role

Join Yape, the leading digital ecosystem in Peru with over 20 million users, and play a pivotal role in shaping the future of our brand. As a Marketing Analyst specializing in Branding & Performance, you will bridge the gap between data-driven insights and creative excellence to drive long-term brand equity and short-term impact.

Main Missions

• Transform business data, campaign performance, and social media metrics into actionable strategic insights.
• Guide creative and marketing teams to ensure all brand initiatives are intentional, consistent, and measurable.
• Monitor and analyze key performance indicators (KPIs) across all branding and performance campaigns.
• Develop comprehensive dashboards and executive reports to track brand health and campaign effectiveness.
• Collaborate closely with creative departments to maintain brand coherence across all touchpoints.
• Evaluate the dual impact of marketing efforts: brand awareness and conversion efficiency.

Profile Required

• Proven experience in marketing analytics, specifically focusing on the intersection of brand building and performance marketing.
• Strong analytical mindset with the ability to translate complex data sets into clear strategic recommendations.
• Excellent collaborative skills to work effectively with both creative and technical teams.
• Detail-oriented professional with a passion for brand consistency and storytelling.

Required Skills

• Data Analysis & Interpretation
• Brand Strategy & Management
• Performance Marketing Tracking
• KPI Dashboard Creation
• Cross-functional Collaboration