Social Media Strategist – Consumer Packaged Goods

About the role

Power Digital is looking for a Social Media Strategist to lead end‑to‑end social campaigns for consumer packaged goods (CPG) clients. You will shape brand voices, drive influencer programs and deliver measurable results while working in a fast‑paced, AI‑enhanced environment.

Key responsibilities

• Design and execute comprehensive social media strategies tailored to each client’s goals and audience.
• Develop unique brand voices and oversee A‑to‑Z content creation and publishing.
• Identify, vet, negotiate, and manage influencer talent and creator partnerships.
• Ensure adoption of Power Circuit tools across your client portfolio.
• Track, analyze and report on campaign performance and influencer ROI.
• Manage a dynamic workload autonomously while collaborating with cross‑functional teams.

Required profile

• Advanced spoken and written English.
• Highly autonomous, creative and able to thrive in a fast‑moving environment.
• Strong collaborative mindset and ability to stay current with social media trends.

Required skills

• Social media strategy development.
• Influencer programming and partnership management.
• Content creation oversight.
• Performance reporting and analytics.