Senior Marketing Ops Strategist

About the role

Power Digital, an AI-native growth firm, is hiring a Senior Marketing Operations Strategist for a contract, project-based position. The role provides comprehensive marketing operations support for larger, more complex B2B and B2C lead-generation clients, managing the tools and processes behind lead capture, nurturing and flow through the revenue funnel. It also covers high-level sales operations tasks such as building automations and dashboards for revenue teams and advising on CRM processes. Advanced English is required.

Key responsibilities

• Manage and perform HubSpot marketing automation and CRM setups and migrations, keeping them clean and efficient (deduplication, field standardization, contact purges, sync errors, compliance programs)
• Set up custom objects, behavioral events and integrations, and align sales and marketing automation
• Lead program strategy: target audience builds, list segmentation, lifecycle funnels, workflows and scoring models
• Build CRM dashboards and KPI reports for revenue teams, optimize lead qualification automation, create campaigns and SOPs, and write custom reports
• Set up KPI fields and tracking, run sales performance and activity reports, and create day-to-day SOPs for CRM use and clean data entry
• Audit systems for prospective and existing clients, mentor team members, review reports and deliverables, document processes and train clients and sales teams

Required profile

• 4+ years of experience in marketing operations or a related role
• Ability to present creative reporting to clients and team members, and to act fast while thinking about long-term solutions
• Client-facing ability to explain complex strategies, and comfort with ambiguity using a hypothesis-driven approach
• Excellent organizational, time-management and prioritization skills

Required skills

• Expert HubSpot and proficient Pardot; other MAP and CRM platforms are a plus
• High proficiency in Salesforce, including report and dashboard building, campaign setup, field setup and mapping, record customization and intermediate to advanced automation
• Experience with tools such as ZoomInfo, SalesLoft, Insycle and 6Sense, and troubleshooting the marketing technology stack